<h2>What is a Minimum Advertised Price (MAP) policy?</h2>
<p>The Minimum Advertised Price (MAP) is a rule set by a manufacturer such as HP. It is the lowest price at which its authorized resellers may display a new product, whether on their website, in an ad, or on a marketplace.</p>

<h3>Why does this policy exist?</h3>
<p>It keeps competition between resellers fair and protects the value of the products. It also prevents a reseller from showing an artificially low price that does not reflect the market, or from using low prices to clear out obsolete or counterfeit products.</p>

<h3>What does it mean for you?</h3>
<ul>
  <li><strong>Advertised prices are comparable from one authorized reseller to another.</strong> For a new HP product, the advertised price is the same everywhere: no need to shop around for a better deal.</li>
  <li><strong>What makes the difference is service and our expertise since 2006.</strong> Shipping, warranty, fast dispatch, advice, and customer support.</li>
  <li><strong>You buy with confidence.</strong> An authorized reseller offers new, genuine products covered by the manufacturer’s warranty.</li>
</ul>

<p>With us, our new HP products are listed at the minimum advertised price, with free shipping on orders of $99+ before taxes anywhere in Canada.</p>